The Department of Dairy-Related Scrumptious Affairs (DDRSA) decided to release its very own line of reusable cups as part of its million pound marketing spend promoting the dairy sector.

The DDRSA, funded by Dairy UK and AHDB Dairy and established to celebrate all things dairy, had a great success, with the collectables quickly snapped up by discerning dairy lovers across the UK.

DDRSA Foam Secretary, Daisy Grazing said: “Conservative numbers of these sought after cups are now available, they are low maintenance, need minimal labour and help spread a liberal amount of joy, keeping summer milk shakes cool or morning coffees hot.”

“With local events happening throughout the summer dairy farmers are able to order these free cups and other giveaways, farm gate banners, posters and car stickers from AHDB Dairy to help spread the love of all things dairy."

DDRSA has issued a statement agreeing to produce a final pair of cups for two lucky members of the British public to win. In order to be in with a chance of winning these cups potential winners should go to the department’s official social channels and nominate themselves and a friend, showing why, as dairy lovers they deserve to win a pair of these desirable, if not priceless cups.

A Department of Dairy-Related Scrumptious Affairs spokesperson commented: “With all that’s going on here at the department we thought that we would be milking it by producing these dairy-dedicated cups. However, all good things must come to an end – apparently you can have too much of a good thing – and these prestigious cups will cease circulation shortly."