Great British Beef Week runs from April 1-7 and 'Ladies in Beef' are  urging farmers, producers and the general public to join in this year's celebrations by eating, promoting and talking about British beef.  

Ladies in Beef is a group of more than 150 female beef farmers from across the UK. Now in its ninth year, Great British Beef Week was set up by the group to celebrate all things beef.

Jilly, who farms 200 suckler beef cows and young stock on Devonshire water meadows, said: "Almost half of the UK's many breeds of cattle are managed on our mountains, moorlands, marshes and wetland marshes, land which cannot be used for intensive production. Here, suckler beef herds are a vital part of the landscape management to maintain the critical carbon sink for damaging greenhouse gases. 

"The beef industry needs to find its voice to counter misinformation about our sector. Great British Beef Week gives us a tremendous opportunity to bang the drum for our wonderful farmers." 

During the week, Red Tractor assured thin cut beef steaks will be promoted using new international themed recipes. The campaign will highlight the fact that beef forms a key part of some of the world's most popular dishes. Campaigners will also help educate consumers about the environmental and nutritional benefits of beef as part of a balanced diet. 

 "We want to use Great British Beef Week to set the record straight on grass-based beef and its many environmental and health benefits", Jilly added. 

"Beef is naturally rich in protein, contains haem iron which is easily absorbed and provides eight vitamins and minerals which contribute towards good health and wellbeing. We need to make it known more widely that beef is an important and healthy part of the global diet.”