The Carlsberg Group has unveiled a ground-breaking packaging innovation as part of its ongoing sustainability pledge, Together Towards Zero. The new Snap Pack replaces traditional, bulky plastic rings with a pioneering solution that instead bonds packs of multiple cans together.

A sustainable packaging solution, the new Snap Pack holds Carlsberg Expørt cans together in a multipack form with small pieces of a specially developed glue in small dots, which are easily snapped apart when required, but robust enough to stand up to handling to and from stores.

Using minimal plastic and limiting waste, as well as reducing CO2 emissions and the reliance on fossil fuels, the Snap Pack aims to reduce the Carlsberg Group’s global plastic usage by more than 1,200 tonnes - from brewery to store - annually once the roll out onto all four, six and eight packs across all Carlsberg variants globally.

The Snap Pack has been developed as one of the many plastic-reducing initiatives aligned with Carlsberg’s global sustainability programme, Together Towards Zero. Launched last year, the strategy focuses on four key ambitions: ZERO carbon emissions, ZERO water waste, ZERO irresponsible drinking and a ZERO accident culture across all breweries by 2030.

Alistair Gaunt from Carlsberg UK said: “We recognised the need to reinvigorate and drive value back into Carlsberg Expørt alongside the wider premium lager category, whilst re-engaging with consumers in a more relevant way and we’re delighted with the response we’ve had so far. The new Snap Pack is revolutionary new way of responsibly packaging Carlsberg Expørt - and we know that sustainability is as much a priority for retailers as it is for us, and of course, shoppers.”

The Snap Pack will launch in the UK from September 10 on 6 x Carlsberg Expørt packs which are exclusive to Tesco until March 2019. This will be followed by a roll out to other Carlsberg variants in the UK over the next six months. Snap Pack will also be available in other selected European markets from late September onwards, and in Carlsberg’s home Denmark from early 2019.