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Top chefs join the ground swell of support for action on the milk price crisis
9:00am Saturday 21st July 2012 in Livestock
Two top chefs have thrown their weight behind the SOS Dairy campaign calling for action on the current milk price crisis.
Hugh Fearnley-Whittingstall and Jamie Oliver have today issued a joint letter to The Times saying they are shocked to hear once again British dairy farmers are receiving less money for their milk than it costs to produce it.
The crisis has seen the NFU lead a coalition of dairy farmers and industry to a summit in London with a second meeting of the dairy coalition planned for the Royal Welsh Show on Monday July 23. This will take the debate to Wales amid concerns that additional price cuts coming down the track will make dairy farming in Britain completely unviable.
In the joint letter Hugh Fearnley-Whittingstall and Jamie Oliver said: “The value of milk is something we have all lost sight of. We pay more for bottled water than we do milk – crazy when you think of the work that goes into producing it.
“We enjoy a fresh product because farmers care about the quality of their milk and work hard to look after the cows that produce it.
“People want to support our dairy farmers and we can all start by paying them a fair price at the farm gate for their milk. A fair price that means they - and we - have a future where dairy farming is great in Britain again.”
The NFU and the coalition with NFUS, NFU Cymru, RABDF, TFA and FFA is calling for price cuts intended for August 1 to be scrapped and for price cuts which have already impacted to be rescinded. The coalition is also supporting demonstrations which have seen hundreds of farmers and supporters protest outside supermarkets and dairy processors this week.
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