German student wins design for organic logo (From Smallholder)

German student wins design for organic logo

5:30pm Tuesday 9th February 2010 in

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The European Commission has announced the winner of the EU organic logo competition. The winning design is by Dusan Milenkovic, a student from Germany, who gained 63% of the overall vote for his “Euro-leaf” logo. Over the past two months, some 130,000 people voted online to choose the new organic symbol from three finalists.

From 1st July 2010, the organic logo of the EU will be obligatory on all pre-packaged organic products that have been produced in any of the EU Member States and meet the necessary standards. The logo will be optional for imported products. Other private, regional or national logos will be allowed to appear alongside the EU label. The organic farming regulation will be amended in the coming weeks to incorporate the new logo.

"I am delighted that we now have a fresh EU organic food logo," said Mariann Fischer Boel, Commissioner for Agriculture and Rural Development, who first proposed the competition to select the logo. "This exercise has raised the profile of organic food and we now have a logo which everyone will be able to identify with. It's a nice elegant design and I look forward to buying products carrying this logo from July this year."

The winning logo was the result of a pan-European contest open to art and design students. Nearly 3,500 logo designs submitted were examined by an internationally renowned jury. The three finalist logos were put up for public vote on the competition website www.ec.europa.eu/organic-logo. The voting ended on 31 January.

The ”Euro-leaf” design shows the EU stars in the shape of a leaf against a green background in form of the European flag. It is a very straightforward sign containing two clear messages: Nature and Europe. The authors of the top three designs will be honoured by the European Commission's Directorate-General for Agriculture and Rural Development at an official award ceremony that will take place in Brussels in July. The three winners will receive prizes of €6,000, €3,500 and €2,500 respectively.