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Produce has seen the highest growth in the organic market this year with organic dairy food also seeing increased sales.

Now worth more than £2 billion, the organic market has grown by 4% during the last year with sales of produce rising by 7.4% and sales of dairy products by 2.3%. This is in contrast to flatlining sales in non-organic dairy.

Sales of organic butter have surged by 9.2%. Once maligned by critics, butter has recently come back into favour with healthy eaters thanks to recent research suggesting that eating it in moderation "isn't bad for us".

With more people opting for fresh produce, organic tomatoes sales are up 13.1% and organic salad sales have risen 7.9% since last year.

Liz Bowles, Soil Association head of farming, said: “It’s a positive time for organic, with strong market growth and continued CAP payments helping ensure more stability for farmers. The demand for organic food is nearing an all-time high, and with ever more research showing the potential benefits of organic, the uplift in demand for organic produce comes as no surprise. We already know that organic fruit and veg, along with organic meat and milk, are nutritionally different from non-organic. Research for the European Parliament has recently found that organic farming can help create food systems which are good for our health, combining as many do; livestock as an integral part of organic rotations, to provide fertility for following organic crops. Organic September will build further on these great foundations.”

Organic continues to be at the forefront of a broader movement for quality and sustainability, with more people wanting to know where their food comes from and how it’s produced. To this end, the Soil Association is running 'Organic September', a campaign highlighting the benefits of buying, growing and producing organic food.