Positive perceptions of farming remain strong after Brexit vote

In the first of these annual surveys since the UK’s vote to leave the EU, the NFU has said the findings powerfully demonstrate the public’s strong recognition of British farming’s contribution to the country. 68% of people have a favourable or very favourable view of British farming 90% think farming is important to the UK economy 89% think it is important to have a productive farming industry The role farming plays in proving safe, traceable food through supply chains independently audited by assurance scheme like Red Tractor has also been recognised by the public.

64% trust British food more than the rest of the world 66% often or always specifically look for British food when shopping Government support post-Brexit for the sector is also something the public feels strongly about.

68% of the public feel that farmers should receive support to both produce food and look after the environment in equal measure; preserving the countryside (82% agree); ensuring reasonable food prices (81% agree).

Around three quarters of people agree that farmers should receive assistance towards: protecting the environment and for dealing with climate change (75%); for investing in farm businesses for future generations (73%); and ensuring a fair standard of living for farmers (73%).

NFU President Meurig Raymond said: “The results of this survey will make for welcome news for the farming sector. It’s clear the public recognise the strategic importance of farming in feeding the country, looking after the countryside and contributing to the economy.

“Public support is vital to the British farming industry. It sends a strong message to the MPs and decision-makers who have a huge opportunity during Brexit negotiations to create a political environment where farming can really thrive. This support will be instrumental for the British farming sector in the coming months and years ahead.”