The new presenter from the Great British Bake Off, Prue Leith, has urged shoppers to back British farming.
The move comes as the National Farmers Union publish a new supermarket guide, which shows the public that eight major retailers are backing British baking by sourcing most of their core ingredients from domestic producers.
Tesco, Sainsbury's Asda, Morrisons, Co-op, Waitrose, Lidl and Marks and Spencer are all supporting British Baking by giving shoppers the choice of home-grown flour, butter and eggs to use in their baked goods.
Asda, Marks and Spencer and Morrisons are also going further by showing total commitment to back British sugar beet growers by souring Silver Spoon granulated, caster and icing sugar in their stores.
A survey has shown that baking is more popular than ever, with 19 per cent of people saying they now bake at least once a week and nearly half baking more than they did five years ago.
Meurig Raymond, NFU president, said: "It is fantastic to see more retailers than ever backing British farming and supporting our farmers produce on the shelves.
"British food is produced to some of the highest standards in the world and deserves to be widely available.
“We know that shoppers want to buy more British produce and the aim of our supermarket guide is to give them the information they need to do that.
"I’m sure the public will be delighted to know that retailers are giving them the opportunity to buy more British products by getting behind the nation’s farmers.
“The overall message is to buy British and the NFU’s supermarket guides aim to help provide that information.
“I encourage everyone to look out for the Red Tractor logo to ensure their food is produced to the highest standards and welfare, and can be traced back to a British farm.”
Prue Leith, long-time supporter of the NFU’s Back British Farming campaign and new presenter of the Great British Bake Off, said: “UK butter, flour and eggs are all easily available and choosing them really helps our fantastic farmers. So let’s make the effort to buy British.”
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