Tickets have now gone on sale for this year's Cereals Event, held June 14 to 15, and visitors can save money by booking in advance.
This year the event celebrates its 40th anniversary, and organisers promise it will be bigger and better than ever.
Bringing together nearly 500 exhibitors to showcase the latest machinery, crop and business developments, this event will be one not to miss.
Spanning over 64ha on a working farm and attracting over 24,000 visitors every year, Cereals is a hotspot for arable innovation and visitors can expect everything from advice to working demonstrations.
Jon Day, event director, said: "Arable farmers use Cereals as a one-stop shop to inform their decision making year-round.
“Last year half of Cereals visitors were farm owners or managers, with more than 20 per cent of those responsible for over 1,000 hectares.
"We’re proud to say visitors come back year after year, whether it’s for the latest technical information, to review and compare machinery or simply for networking.
"Visitors have access to some really unique exhibits at Cereals.
“The Soil Pit is just one example, where farmers get to go ‘underground’ to look at crops below the soil surface and seek advice on a variety of issues from compaction to crop nutrition.”
This year the event is introducing Knowledge Trails, making it easier for visitors to pinpoint exhibitors covering hot topics like blackgrass, oilseed rape and precision farming.
The Arable Conference will be featuring a series of debates and seminars with themes ranging from farming without glyphosate to Brexit.
Crowds will also be drawn to Syngenta's Farm Sprayer Operator of the Year (FSOOTY) final, featuring a question and answer session from application specialist James Thomas.
James said: "“FSOOTY is an opportunity to share knowledge and learn from the experiences of other entrants.
“The session will give visitors the chance to quiz the country’s top sprayer operators for their topical tips and best practice advice to get the best results from every application."
Jono Dixon, Yorkshire farming and regular visitor to Cereals, said: "From financial advice to looking at the crop demonstration site; the abundance of new machines and the sprayer demo area, it is very useful for gleaning almost any information you require.
“The arable conferences are well worth attending and it’s a good idea to keep an eye on pre-show advertising to see what is being discussed, as most conferences are popular and you won't get a seat."
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For more information on the event, and to book tickets, please visit cerealsevent.co.uk.
Visitors can use the promocode CEREALS17TOS to save over 15 per cent on tickets.