The Red Tractor logo could play a significant part in the future of British farming post-Brexit, believes chairman of Assured Food Standards Jim Moseley.

Speaking at the NFU Conference, Jim said that opening up international trade would be a huge challenge in light of Brexit, but an assurance scheme may help.

He believes that a scheme such as Red Tractor could prove to be a unique selling point for British food and drink, as it shows our produce to be of a high standard.

Today the logo appears on food and drink worth more than £14 billion, and there are more than 60,000 assured farm businesses in the UK.

Jim said: "The standards that Red Tractor food is produced to run right the way through the supply chain and are comprehensive.

“It’s something that British food can hang its hat on and use as a selling point.

“Markets are opening up and we should take advantage of that. Take the Asia-Pacific region as an example; they love the quality, safety and traceability that British assured products deliver.

“I believe that we now have the opportunity to behave more like a brand and something that we can really shout about both at home and abroad.

“But we need to harness the continued support of the whole industry, including the NFU, AHDB and the primary food chain.

“As consumers become more aware of what the logo stands for and continue to see it as an indication of provenance then they may actually seek out Red Tractor products even more than they do today.”