Massey Ferguson have been announced as the lead sponsor of the National Federation of Young Farmers' Clubs' (NFYFC) Annual Convention 2017.

The major event, which will be hosted at the International Riviera Centre in Torquay from April 21 to April 23.

As one of the world's leading tractor brands, Massey Ferguson continues to support the industry's next generation and the annual convention attracts a range of YFC members, supporters and guests.

The popular weekend includes the Federation's Annual General Meeting, an Agricultural and Rural Issues debate, alongside live bands and DJs from BBC Radio 1.

Chris Manley, chairman of NFYFC, said: "We're delighted that Massey Ferguson has agreed to be our lead sponsor again for what promises to be an amazing event in Torquay.

"It is fantastic for our federation to be associated with such a premium brand in the agricultural industry for our Federation to be associated with such a premium brand in the agricultural industry and we are looking forward to celebrating with the Massey team at NFYFC's biggest event of the year."

Lindsay Haddon, Massey Ferguson's advertising and sales promotion manager, said: "We are absolutely delighted to be lead sponsor of NFYFC's Annual Convention again this year.

"Our focus lies strongly with the next generation of farmers and our continuing sponsorship of all National Young Farmers' clubs means we can help shape and support the future of farming, to ensure a bright future for everyone involved in agriculture."

NFYFC have been hosting the annual convention for its members since 1968 and this will be the tenth year that the event has been held in the seaside resort of Torquay.

Many of the clubs across England and Wales that attend the convention will organise fundraising activities on route to Torquay, which raise thousands of pounds for charity.

Full details of the weekend are due to be announced after the Federation's Council meeting in February where the fancy dress theme and all the evening entertainment acts will be revealed.