NFU members will be taking to supermarkets across the country to talk to shoppers about great British food in support of Red Tractor Week.

A series of half-day events with farmers will take place at supermarkets across the UK to encourage shoppers to look out for and purchase products with the Red Tractor logo to ensure the very best in traceability, environmental protection, food safety and hygiene and animal welfare standards.

NFU Deputy President Minette Batters said: “Farmers and growers are rightly extremely proud of the work they do and the high quality food they produce. Red Tractor Week offers a great opportunity for farmers and growers to talk to the public and promote great British food and farming. We have a great story to tell. The food and farming sector provides jobs to some 3.9 million people and combined contributes to the economy a massive £108 billion.

“The Red Tractor Assurance scheme means that shoppers can trace their food from farm to fork. The Red Tractor logo is a world leading standard for quality, food safety, traceability, animal welfare and a cared for environment. I am delighted that the NFU is working together with Assured Food Standards to promote the Red Tractor.”

Backed by farmer and television presenter Adam Henson, Red Tractor Week (12-18 September) marks the launch of the biggest on-pack promotion to date with promotional stickers on an extensive range of products including meat, poultry, dairy, cereals, fruit and vegetables.

Farmers and shoppers can get involved by using #GreatBritishFood2016 on social media and they will also have the chance to win a Premier Cottages UK mini break worth £300.