Countrywide Farmers plc, the UK’s largest rural retailer, has announced a new store set to open in Shrewsbury later this month. The new store will be located at Sundorne Retail Park and will be creating 20 new jobs in the area.

On Saturday 12th September, a new Countrywide store will be having its grand opening at Sundorne Retail Park in Shrewsbury; with various family-orientated events planned to mark the launch. Opening events will take place between 10am and 2pm, with plenty of activities for all ages to get involved with.

The new Countrywide store, which will boast an extensive range of products designed to make country life better, will offer products for dog walking and horse riding, through to country clothing, gardening and essentials for keeping chickens. Staffed by knowledgeable specialists who will be on hand to give health and nutrition advice, the store will be located in the unit at the retail park that was previously Wickes, next to Go Outdoors.

During the launch weekend people can take advantage of various offers across big name brands such as Joules, Royal Canin and Stihl, with a special 20% off voucher having been circulated in the local area. Customers visiting the store on launch weekend will also be able to take advantage of a better than half price offer on selected Hunter wellies.

The local deputy Mayor, Councillor Ioan Jones, will be cutting the ribbon at 10am, with free refreshments available for those visiting the store for its grand opening.

Children can enjoy free face painting and balloons and there will also be a spin the wheel game in store with more than 100 fun prizes up for grabs. One of the grand opening highlights will be an animal corner, where families can interact with a range of small animals, including rabbits and guinea pigs, farmyard favourites donkeys, as well as ducks and chickens.

John Hardman, CEO of Countrywide Farmers plc, said the following about the Shrewsbury store opening:

“Just a matter of months after opening our new store in Banbury, Oxfordshire and announcing the planned acquisition of 12 new stores in Devon and Cornwall earlier this week, we're now getting everything ready for our next new store in Shrewsbury. We have some fantastic activities set to take place on the day and we can't wait welcome local people to our new store to join us in celebrating our grand opening.

"The animal corner is sure to be a big hit with children and adults alike, giving families the opportunity to interact with some of our furry and feathered friends. Animals are a big part of country life and we wanted to celebrate that fact during this latest grand opening."

The Shrewsbury store will be open seven days a week and will become the 67th Countrywide store in the UK.

Countrywide’s network of country stores is supported by an online store offering over 10,000 products and a click and collect service, an agricultural catalogue and an in field sales team.