LAMMA Show 2010 continues to set growth records The ever-increasing popularity of the LAMMA Show amongst the farming community nationwide, has in the past few years led to a tremendous increase in both visitor and exhibitor numbers. For LAMMA 2010 over 550 exhibitors have booked stand space for the event which will take place on 20th & 21st January 2010, at the Newark Showground, on the Lincolnshire/Nottinghamshire border.

From the outset the primary aim of the LAMMA Show was to offer a low-cost shop window for small manufacturers to display their products. Almost 30 years later, this is still the case and the success of this policy is evident from the large number of small companies, from all parts of the country, taking part. Combine this fact with the presence of all the major players in the farm machinery, equipment and services sectors, and it becomes evident why so many farming decision-makers, from all parts of the UK and from further afield, view the LAMMA Show as an important date for their diaries.

For all visitors, LAMMA 2010 will once again offer plenty to interest them, since a large number of companies will be announcing new products at the Show and many of the major multi-nationals will be showing, for the first time in the UK, their new equipment which was launched at the major Agritechnica Show in Germany in November this year.

Its growing reputation and popularity has meant that, over recent years, the character of the Show has evolved from being predominantly focused on arable machinery, to the inclusion of horticultural, amenity and livestock equipment, as well as management and advisory services. This growing diversity has resulted in interest being shown by potential visitors from many parts of the world and it is anticipated that a number of trade representatives from across Europe and as far afield as India and China will join visitors from all parts the UK.

Both admission to the Show and car parking are free of charge and, in order to help smooth traffic access to the Showground, the car parks will open at 6.00am and visitors arriving between 6.30 and 8.00am will be able to enjoy a full English breakfast at a discounted price.